Lady Gaga has announced a donation of $1.5 million to Zynga’s fundraising initiative with Save the Children, as well as to the Red Cross, through sales of Japan Prayer Bracelets. This contribution allowed Zynga to donate more than $3 million to victims of the Japan earthquake and tsunami.
“I’m inspired that my little monsters banded together to help those affected by the terrible tragedy,” said Lady Gaga. “What Zynga’s players have done for the cause is equally inspiring, and I’m thrilled to partner with them to raise money that will go to Save the Children and the American Red Cross.”
Zynga players had already raised over $2 million in the past two weeks for Save the Children’s Japan Earthquake Tsunami Children in Emergency fund. More than 250 million players had the opportunity to donate 100% of the purchase price of newly created virtual items in games, such as Cafe World, CityVille, FrontierVille, and FarmVille. Facebook donated money generated through the purchases to support the initiative also.
Zynga.org, Zynga’s philanthropic branch, has raised more than 10 million dollars for world social causes. Japan can still use all the help it can get. You can help out by donating to the Save the Children Japan Earthquake Tsunami Children in Emergency Fund.
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