Common Sense Media Launches ‘Do Not Track Kids’ Campaign

Common Sense Media, the organization and website that parents and educators turn to for media ratings, reviews and educational curriculum, has taken on a new battle. Tracking and profiling kids and teens online has become widespread and Common Sense Media is providing information for parents and policymakers to try to put an end to this growing practice.

To begin with, the Common Sense Media website now has a new page specifically on the topic of privacy and online tracking. There are links to articles on protecting kids’ reputation, how kids are tracked and targeted and when clicks leave an online trail.

There is also a link to a white paper published by Common Sense Media, “Protecting Our Kids’ Privacy in a Digital World” on why we need a “do not track” law. I highly recommended that you read it. Here are the 7 key principles, laid out in the brief, for a new public policy agenda to protect the privacy of children:

  1. Children and Teens should not have their online behavior tracked.
  2. Children and Teens should be able to delete information they have provided about themselves.
  3. There should be no behavioral marketing to kids.
  4. The industry standard for all privacy should be Opt In, especially for kids.
  5. Privacy Policies should be clear and transparent.
  6. Parents and children should be educated about online privacy.
  7. Privacy protections should apply across all online and mobile platforms.

Common Sense Media is a wonderful organization that all parents, educators and policymakers should check out. In addition to the ratings and reviews, there is a very comprehensive parent advice page and educators page. Their mission of this not-for-profit organization is to improving the lives of kids and families by providing the trustworthy information, education and independent voice they need to thrive in a world of media and technology. Using Common Sense Media as a resource just makes common sense!

See also:
Help Protect Kids from Online Tracking
Bankrupt At Birth: What Parents Need to Know About Child Identity Theft

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